What We Do Creative, Customized Design and Execution
 
Focus Groups
Mini Groups, Cohorts, One-on-Ones
One-on-Ones
Super Groups
Consumer Labs
Quali-Quants
Quali-Quants
In Situ
Immersion Studies
Observational and Ethnography

Age Segment Expertise:
Kids/Teens
Millennials
Boomers
Seniors

Market/Industry Expertise:
CONSUMER PACKAGED GOODS
   NEW PRODUCTS
   FOOD & BEVERAGE (INCLUDING
   ALCOHOLIC BEVERAGES)
   HEALTH & WELLNESS
   “GREEN”/SUSTAINABILITY/NATURAL & ORGANIC

FASHION/PERSONAL CARE

HOUSEHOLD DURABLES

NON-PROFIT ORGANIZATIONS
   ARTS/CULTURAL
   EDUCATION
   POLITICAL/SOCIAL

RECREATION/SPORTS

FOOD SERVICE
   QSR
   CASUAL DINING

RETAIL

TOURISM/TRAVEL

 

 

Focus Groups of 6-10 people are the most common type of qualitative research. They’re most useful when group exploration of a topic, and/or group interaction is desired. Focus Groups have gotten some negative press at times, and that's too bad. Done well, with the right consumers and with the right goals, focus groups can immeasurably valuable.

But too often they’re used when they shouldn’t be, or they’re approached in a one-size-fits-all manner that diminishes their value. At SofoS, we’ll only recommend focus groups when they truly make sense. More importantly, we’ll make sure that your groups are tailored specifically to your unique project and your unique consumers.