What We Do Creative, Customized Design and Execution
 
Focus Group
Mini Groups, Cohorts, One-on-Ones
One-on-Ones
Super Groups
Consumer Labs
Quali-Quants
Quali-Quants
In Situ
Immersion Studies
Observational and Ethnography

Age Segment Expertise:
Kids/Teens
Millennials
Boomers
Seniors

Market/Industry Expertise:
CONSUMER PACKAGED GOODS
   NEW PRODUCTS
   FOOD & BEVERAGE (INCLUDING
   ALCOHOLIC BEVERAGES)
   HEALTH & WELLNESS
   “GREEN”/SUSTAINABILITY/NATURAL & ORGANIC

FASHION/PERSONAL CARE

HOUSEHOLD DURABLES

NON-PROFIT ORGANIZATIONS
   ARTS/CULTURAL
   EDUCATION
   POLITICAL/SOCIAL

RECREATION/SPORTS

FOOD SERVICE
   QSR
   CASUAL DINING

RETAIL

TOURISM/TRAVEL

 

 
Super Groups Diagram