So What's With the Owl?


The owl is doubly symbolic:

First, and most obviously, it’s the ancient Greek symbol of wisdom.

Second, the owl, with its ability to rotate its head 360° in its search for prey, symbolizes the skills of looking at the consumer’s world from every possible angle, a hallmark of the SofoS research approach.


So What's With the Owl? The SofoS Philosopy