No, they’re not the same thing. Or so the 65-year-old Boomers would insist, and that’s the key point. The vast majority of Boomers are eligible for membership in AARP, but even the ones collecting Social Security simply don’t consider themselves old. And in many senses they’re right; attitudinally, they have much more in common with the younger, middle-age boomers than they do the 70+ crowd.
Our work with consumers 50+ has given us a unique understanding how different “senior” groups relate differently to the world and each other, and the design and execution of our research studies reflects that understanding.