What We Do Creative, Customized Design and Execution
 
Focus Group
Mini Groups, Cohorts, One-on-Ones
One-on-Ones
Super Groups
Consumer Labs
Quali-Quants
Quali-Quants
In Situ
Immersion Studies
Observational and Ethnography

Age Segment Expertise:
Kids/Teens
Millennials
Boomer

Market/Industry Expertise:
CONSUMER PACKAGED GOODS
   NEW PRODUCTS
   FOOD & BEVERAGE (INCLUDING
   ALCOHOLIC BEVERAGES)
   HEALTH & WELLNESS
   “GREEN”/SUSTAINABILITY/NATURAL & ORGANIC

FASHION/PERSONAL CARE

HOUSEHOLD DURABLES

NON-PROFIT ORGANIZATIONS
   ARTS/CULTURAL
   EDUCATION
   POLITICAL/SOCIAL

RECREATION/SPORTS

FOOD SERVICE
   QSR
   CASUAL DINING

RETAIL

TOURISM/TRAVEL

 

 

Baby BoomersNo, they’re not the same thing. Or so the 65-year-old Boomers would insist, and that’s the key point. The vast majority of Boomers are eligible for membership in AARP, but even the ones collecting Social Security simply don’t consider themselves old. And in many senses they’re right; attitudinally, they have much more in common with the younger, middle-age boomers than they do the 70+ crowd.



SeniorsOur work with consumers 50+ has given us a unique understanding how different “senior” groups relate differently to the world and each other, and the design and execution of our research studies reflects that understanding.