What We Do Creative, Customized Design and Execution
 
Focus Group
Mini Groups, Cohorts, One-on-Ones
One-on-Ones
Super Groups
Consumer Labs
Quali-Quants
Quali-Quants
In Situ
Immersion Studies
Observational

Age Segment Expertise:
Kids/Teens
Millennials
Boomers
Seniors

Market/Industry Expertise:
CONSUMER PACKAGED GOODS
   NEW PRODUCTS
   FOOD & BEVERAGE (INCLUDING
   ALCOHOLIC BEVERAGES)
   HEALTH & WELLNESS
   “GREEN”/SUSTAINABILITY/NATURAL & ORGANIC

FASHION/PERSONAL CARE

HOUSEHOLD DURABLES

NON-PROFIT ORGANIZATIONS
   ARTS/CULTURAL
   EDUCATION
   POLITICAL/SOCIAL

RECREATION/SPORTS

FOOD SERVICE
   QSR
   CASUAL DINING

RETAIL

TOURISM/TRAVEL

 

 

ShopperBe they consumer home visits, shop-alongs, or full-fledged ethnographics studies aided by a trained anthropologist, this kind of research is best suited for when you need to understand:

• Behaviors that consumers don't even know they're doing (that is, things they're not doing consciously),
• Needs that they have never consciously realized they had, including ones that they have created their own jerry-rigged fixes for, and
• Attitudes and behaviors that people simply can't articulate.


HouseBeware of "ethnography" gimmicks, though! True observational and ethnographic research has no black boxes, no magic formulae, no mysterious psychobabble terms. At SofoS we will take you through a systematic approach that trains your team how to observe and focuses them on consumer behaviors that are relevant to your business needs.