What We Do Creative, Customized Design and Execution
 
Focus Group
Mini Groups, Cohorts, One-on-Ones
One-on-Ones
Super Groups
Consumer Labs
Quali-Quants
Quali-Quants
In Situ
Immersion Studies
Observational and Ethnography

Age Segment Expertise:
Kids/Teens
Millennials
Boomers
Seniors

Market/Industry Expertise:
CONSUMER PACKAGED GOODS
   NEW PRODUCTS
   FOOD & BEVERAGE (INCLUDING
   ALCOHOLIC BEVERAGES)
   HEALTH & WELLNESS
   “GREEN”/SUSTAINABILITY/NATURAL & ORGANIC

FASHION/PERSONAL CARE

HOUSEHOLD DURABLES

NON-PROFIT ORGANIZATIONS
   ARTS/CULTURAL
   EDUCATION
   POLITICAL/SOCIAL

RECREATION/SPORTS

FOOD SERVICE
   QSR
   CASUAL DINING

RETAIL

TOURISM/TRAVEL

 

 

Mini-GroupsGirl Buddies photo
(DYADS, TRIADS, & QUADS, oh my!)
Sometimes the anonymity of the typical eight-respondent focus group gets subjects to open up in ways they never could otherwise. But with some projects, either because of the sensitivity of the topic or the age of the respondents, more intimate groups are more insightful. These smaller groups allow each respondent to express him- or herself more fully and completely, and allow us to probe more deeply.


Cohort Groups
Kid BuddiesThese are also known as "buddy groups": talking with people who already know each other pre-research. They're recommended whenever you need to understand the actual dynamic of the cohort itself (e.g., how Millennials interact with each other). They are also especially valuable when researching younger kids (<7), who are much more confident and expressive when surrounded by friends.

One-on-Ones
One-on-one interviews can be appropriate for very sensitive or personal topics, when you need to understand how consumers might use something in an observable setting, or when your target is highly professional (i.e., Dr., CEO, etc.). While effective, they are not as efficient as other qualitative techniques, so they should be used sparingly.