What We Do Creative, Customized Design and Execution
 
Focus Group
Mini Groups, Cohorts, One-on-Ones
One-on-Ones
Super Groups
Consumer Labs
Quali-Quants
Quali-Quants
In Situ
Immersion Studies
Observational and Ethnography

Age Segment Expertise:
Kids/Teens
Millennials
Boomers
Seniors

Market/Industry Expertise:
CONSUMER PACKAGED GOODS
   NEW PRODUCTS
   FOOD & BEVERAGE (INCLUDING
   ALCOHOLIC BEVERAGES)
   HEALTH & WELLNESS
   “GREEN”/SUSTAINABILITY/NATURAL & ORGANIC

FASHION/PERSONAL CARE

HOUSEHOLD DURABLES

NON-PROFIT ORGANIZATIONS
   ARTS/CULTURAL
   EDUCATION
   POLITICAL/SOCIAL

RECREATION/SPORTS

FOOD SERVICE
   QSR
   CASUAL DINING

RETAIL

TOURISM/TRAVEL

 

 

Cocktail Party - Millennials

Boy with Milk

A great deal has been made of this so-called “Generation Y,” young people born roughly from 1980 to 2002. And they are clearly living up to their hype as being very different than the previous two generations, and in very discreet and fundamental ways. This means that when you try to get insights out of them, you have to do it differently. It also means that you have to interpret what they say within the context of their generational idiosyncrasies. But there’s more to it than that. This is not a homogenous blob of consumers who all act alike. And don’t forget: while the oldest Millennials are out of college and in the workforce, drinking beer and voting in elections, the youngest of this generation are still just kids in grammar school, where differing developmental stages overshadow much of what they have in common.