Qualitative Research Experts.
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From Kids to Seniors, traditional CPG to "green" marketing, food & beverage to durable goods, the key to great research lies in understanding your category, your consumer, and your needs. Click on our "Differences" below to see how SofoS can deepen your insights and drive your business into the future.
The Differences Add Up Creative, Customized Design and Execution
Creative, Customized Design and Execution

We work every project as a team, from initial design to screener to analysis and final report. You always have, dedicated to your project, both an experienced expert in human behavior and market research methodology and an award-winning marketer who has been in the brand-management trenches.

That means twice the expertise at every project stage. And, except in cases where you need simultaneous moderation or interviewing, it means you always have one of us at your side, to help you interpret—in real time—what you're seeing and hearing.


Action-Oriented, Solution-Focused Insights
Studies that Fit Your Big Picture
1 + 1 = 3
So What's With the Owl? The SofoS Philosopy